Focused Marking is Key to Success for Realtors in Tough Times, says Real Estate Newsletter Expert
New York, NY (PRWEB) May 1, 2008 -- Real estate agents should make sure their marketing activities are tightly focused if they are to grow their farm and win more clients in a slow economy, says a real estate newsletter (http://www.readytogonewsletters.com) expert.
When times are tough, many Realtors choose to cut back on marketing.
But that is the wrong approach, says Simon Payn, founder of Realtor newsletter (http://www.readytogonewsletters.com) company Ready to Go Newsletters.
Instead, Realtors would be best advised to make sure they get the best results they can for their marketing money by focusing their efforts on reaching the people most likely to enter the property market.
"It's all about quality, not quantity," says Payn, who offers real estate marketing newsletters (http://www.readytogonewsletters.com) that Realtors can customize and print themselves.
There are two ways to use newsletters to accomplish highly targeted marketing, he says.
1) Keep in touch with past clients through regular communication
Real estate agents are leaving money on the table by failing to keep in touch with clients once a transaction has closed.
The main reason why clients choose another Realtor when they next enter the property market is because their real estate agent failed to maintain their relationship.
But with very little effort, a Realtor can make a client his or hers for life by continuing the trusted relationship that they were able to build up while the transaction was in progress.
Real estate newsletters (http://www.readytogonewsletters.com) are a great way of doing this. For very little money, a monthly communication that contains information that clients find useful and interesting will increase the bond between homeowner and Realtor, by continually proving that the real estate agent is an expert in their field who has the best interests of their clients in mind.
A newsletter that contains "engagement devices," such as quizzes, puzzles and offers of free information, will encourage past clients to interact with their agent, further boosting the relationship.
2) Find prospects who have demonstrated an interest in entering the property market and using the services of a Realtor
When money is tight, it pays to create a farm of people who have demonstrated their interest in property. Money should be spent on attracting and communicating only with people who have raised their hands to identify themselves as hot prospects.
One way to grow your farm is to offer free information that will appeal only to your most likely prospects. For example, run an ad or send a postcard mailing that offers a free report on "How to Sell Your Home During a Recession" or "12 Ways to Buy Wisely as Prices Fall."
People who raise their hands to ask for this information immediately identify themselves as good prospects. A Realtor can then add these names to the list of people receiving their monthly newsletter and start to build a trusted relationship.
Additionally, instead of blanketing a neighborhood with newsletters, Realtors can also use newsletters to reach prospects by distributing newsletters at "nodes" where prospects are likely to be found. For example, a real estate agent could work with a service provider in a comparable but non-competitive niche to distribute his or her newsletter. People who are in contact with the mortgage broker make good prospects for a real estate agent.
By adding some "bait" to the newsletter - free information, for example, that will appeal to the interests of your prospects - you will encourage prospects to contact you. Then you can add them to your newsletter distribution list and begin to build a relationship.
When times are tough, it pays to practice "smart" marketing. Real estate newsletters (http://www.readytogonewsletters.com) will help a Realtor do this by allowing them to focus their efforts like a laser beam on areas that will get the best results.
Simon Payn is offering a one-month free trial of his real estate newsletter templates (http://www.readytogonewsletters.com) at Ready to Go Newsletters.
###
Related Articles:
Investment Real Estate -- A New Twist: Be the Bank, Not the Landlord, and Get Rich Without the Work!
I was a landlord for a decade, and I believe I probably lost a year of life for each year I tried to maintain 26 properties. I learned the hard way that the most efficient way to make money in investment real estate is to create a mortgage note and be the bank – not the landlord.
Home Equity Loan California
Having your own home is not some easy these days, and in certain location some people find it hard to deal with all the financial issues. Many find that their dreams of owning a piece of land are hindered by the increasing price of real estate and the decreasing value of money. This is especially true in places like California where everyone seems to be set on living. If you are looking for information about California home loans, then the internet is the best place to go.
Golf Clubs
Golf is an exciting game. People who have never tried golf can never judge what joy and excitement lies beneath a swing of the club. A perfect game of golf highly depends on the choice of a golf club.
Golf Putter | Make It Your Best Friend
Choosing the right putter can be the most important decision you make when it comes to your equipment. In fact, the putter is the club you use the most. Choosing the right one is like choosing a best friend. A few basic considerations to keep in mind when you are making such an important decision have to do with the bottom section or the "head" of the putter. This is where the brains of the putter are. There are other factors to consider such as the length and the grip but the brains of your best friend will be the most important part of choosing the right putter. Before looking at all of these considerations, let us first consider the most important part of this club known as the "head" of the putter.
Private Universities Remain Unscathed by California Budget Cuts
Academy of Art University Continues to Offer World-Class Education
How To Select Affordable Health Insurance In Phoenix
The most important step to take before you select affordable health insurance in Phoenix ? aside from narrowing your options to those health care plans you can afford ? is to research the insurance companies and policies. During your research there are three groups of people you should ?interview,? and for different yet equally important reasons. Those groups are your friends and family members, the insurer, and the providers.
Consumer Medical Travel and Consumer Health Expo for Las Vegas Residents and Visitors
Visit the Consumer Medical Travel and Consumer Health Expo for an interactive experience that will give you first hand knowledge about improving your health and wellness. The expo health fair, featuring services from Canyon Ranch Spa, will also include opportunities for attendees to meet medical tourism specialists who can provide information regarding consumer options for medical care outside the United States.
Wellness Consumer Builders, LLC Begins Workplace Wellness Campaign for Kansas City Metro Businesses
Wellness Consumer Builders, LLC, also known as WCB, a Kansas City Metro based wellness promotion and consulting company, will be offering workplace wellness promotion and consulting to Kansas City Metro companies beginning August 15, 2007.
Main Line Home Source Launches Resource for Philadephia's Main Line Real Estate Market
Cynthia Szoradi's Main Line Home Source has launched its new Main Line home resource site, providing comprehensive realty information on lifestyles and opportunities in the Main Line Philadelphia area.
How to Choose your Real Estate Investment Wisely
When you consider buying an investment property, you will want to remember that there are generally two different ways to make money on your investment. One is from capital appreciation, where the value of the real estate increases, and the other is from monthly rental income. However, would you know if a property would make a good investment? Deciding to flip a property or rent it out before you purchase it will make you more money in the end.