Cyber-Shopping Revolutionizing Real Estate: Realtor.Com®'s Online Marketing Award of Excellence Honors Las Vegas Realtors

Henderson, NV (PRWEB) April 11, 2008 -- Clouded by headlines of bursting bubbles, subprime crises and economic stimulus packages, one may not have noticed that nothing short of a revolution is occurring in Real Estate. In the past few years, homebuyers have discovered the Internet and now most of them turn to cyberspace to start their home searches.

The largest and most visited site is Realtor.com®, which, according to Alexa's web statistics, sees an average of 500 million visitors a month. Las Vegas and Henderson zip codes are among the most searched on that site as well as a number of other sites available for home searches, with an average of 4.9 million homes viewed per month for Henderson/Boulder City alone.

"We have changed our advertising significantly in the past few years. It is a global economy now. Las Vegas is a place of major interest around the world and the Internet is where investors and homebuyers from all over the world can narrow their search and find the agent who can help them understand the local market," says Dulcie Crawford of Windermere Prestige Properties, recipient of Realtor.com®'s "Real Estate Online Marketing Award of Excellence."

The Award of Excellence recognizes top agents who consistently provide great marketing services on behalf of their buyers and sellers.

"There are always some real estate agents who distinguish themselves from other agents by doing a little more for their sellers. In particular; when the home they are selling is placed on a well trafficked site such as the 1st ranked REALTOR.com®, even simple efforts like having more photos displayed, crafting better descriptions or adding a full motion video, can make a home stand out from competing properties," says Max Pigman, Vice President of REALTOR.com®.

Pigman presented the excellence award to Crawford and other Las Vegas area Agents at a recent real estate marketing and technology seminar that demonstrated cutting edge techniques for leveraging the Internet and technology in real estate marketing.

"The extra steps agents like Dulcie are taking on behalf of their clients is the reason we thought it worthwhile to call out the effort we have seen these agents make online and to recognize them for providing these added value services," says Mr. Pigman.

"Internet marketing can make all the difference for sellers who are facing stiff competition in the current market," says Crawford, a native Las Vegas, who has had over 10 years experience in Real Estate. "My job has always been to help buyers and sellers find each other so that they both can benefit from the transaction. Buying and selling homes can be overwhelming at times, but when the right buyer finds the right home, the transition for both seller and buyer can be smooth and satisfying. A tool like Realtor.com® makes that job easier for me because it opens up the possibilities for both the seller and the buyer."

For more information on the award: http://www.rdcworkshop.com

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