Animated Movie For The Holidays At Imax® 3d Myrtle Beach

Myrtle Beach, S.C. (PRWEB) November 15, 2007 -- Beginning November 16th moviegoers visiting the IMAX® 3D Theatre at Broadway at the Beach in Myrtle Beach, S.C. can experience a ground-breaking holiday event with the release of Santa vs. the Snowman 3D, the first-ever IMAX 3D animated holiday film.

Santa vs. the Snowman 3D is unlike traditional 3D films of the past. Santa vs. the Snowman 3D has been re-framed and animated with CG technology in 3D, captivating viewers and making them feel as though they are reaching into the screen.

"We couldn't think of a better movie to kick off our holiday season here at IMAX 3D Theatre Myrtle Beach," said Gina Trimarco, theatre director for IMAX 3D Theatre Myrtle Beach. "This movie really captures your attention and your emotions. And just like all our other totally immersive IMAX 3D movies, you'll feel like you're part of the adventures not just a spectator. Because Santa vs. The Snowman is also a great opportunity to rest and refuel with some great movie concessions before resuming that holiday shopping at Broadway at the Beach."

Santa vs. the Snowman 3D is the hilarious brainchild of Steve Oedekerk (Jimmy Neutron, The Nutty Professor, Ace Ventura: When Nature Calls and Patch Adams), directed by John A. Davis with animation provided by DNA Productions and Omation.

It features the celebrity voices of Jonathan Winters, Ben Stein and Victoria Jackson, and tells the heartwarming story of a lonely Snowman who at first is swept away by the magical wonders of Santa's Village, only to ultimately wage war on Santa because he is jealous of all the attention that Santa gets during Christmas time. What ensues is a polar feud of hilarious proportions, where ultimately friendship reigns supreme and audiences are rewarded with a heart-melting holiday film.

In addition to its holiday features, IMAX 3D Theatre Myrtle Beach will continue to offer it's full line-up of totally immersive movies. A full list of movies and more information about the theatre is available online at www.IMAX3DMyrtleBeach.com or by calling (843) 448-IMAX or 1-866-43D-IMAX.

About Destination Cinema, Inc.

Destination Cinema, Inc. (DCI) is a pioneer in the giant-screen film and destination theater business. DCI invented the destination film and theater concept in 1984. The company is one of the most prolific and successful operators of five giant-screen destination theaters in North America. Destination Cinema owns and operates giant-screen destination theaters in locations of historical and geographical significance: Grand Canyon, Ariz.; Niagara Falls (Canada); Niagara Falls, N.Y.; Hearst Castle, Calif.; and Victoria, B.C. The company also produced the films exhibited in these theaters, as well as other titles distributed throughout the world. Some of these theaters feature the National Geographic brand through DCI's long-term licensing agreement with National Geographic. DCI is owned by Specialty Cinema LLC.

About IMAX® 3D

The IMAX 3D Experience®, the world's most immersive movie experience, has entertained and enlightened millions of people worldwide. With crystal clear, larger-than-life, 3D images complemented by exhilarating state-of-the-art surround sound, IMAX 3D makes audiences feel as though they literally are in the movie. One key factor behind the magic of IMAX 3D is the large field of view provided by the IMAX screen. With a viewing area much larger than conventional 3D theaters, images are able to leap off the screen and float around the auditorium.

About IMAX Corporation

Founded in 1967, IMAX Corporation is one of the world's leading entertainment technology companies. IMAX's businesses include the world's best cinematic presentations together with IMAX®, IMAX® 3D and the development of the highest quality digital production and presentation. IMAX has developed revolutionary technology called IMAX® DMR? (Digital Re-mastering) that makes it possible for virtually any 35mm film to be transformed into the unparalleled image and sound quality of The IMAX Experience®. The IMAX brand is recognized throughout the world for extraordinary and immersive family experiences. As of June 2002, there were more than 225 IMAX theatres operating in 30 countries. More than 700 million people have seen an IMAX presentation since the medium premiered in 1970. IMAX Corporation is a publicly traded company listed on both the Toronto and NASDAQ stock exchanges.

IMAX®, The IMAX Experience® and IMAX® DMR? are trademarks of IMAX Corporation. More information on the Company can be found at www.imax.com.

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