FloridaGuide.com Launches Redesigned Site: Florida Real Estate Site Eases Home Search for Consumers

ATLANTA (BusinessWire EON) September 26, 2007 -- "Our goal with FloridaGuide.com's redesign was to enhance the overall user experience for Florida home buyers and create more points of entry," said Jonathan Ford, vice president, NewHomeGuide.com. "Ultimately, these changes will drive more leads to our advertising customers and expand our organic reach."

Updates to the Web site include:

User Enhancements

-- Added school information to listings

-- Widened site layout and restructured listing layout to emphasize calls to action

-- Made it easier for users to search and modify search results

-- Added Google Map powered search

-- Converted the underlying code to XHMTL and CSS, reducing page size and improving download time

-- Improved color pallet

-- Implemented concepts of Persuasive Architecture to funnel different personas into the main areas

Client Enhancements

-- Added floor plan listings to provide advertisers more exposure

-- Included listing enhancements throughout entire site

-- Integrated builder and community logos to listings to increase brand awareness

New homes for sale may be found at FloridaGuide.com in the following areas:

-- Boca Raton

-- Broward

-- Central Florida

-- Clearwater

-- Florida Panhandle

-- Fort Myers

-- Ft. Lauderdale

-- Jacksonville

-- Melbourne

-- Miami

-- Miami Dade / Monroe

-- Naples

-- Orlando

-- Palm Beach

-- St. Pete

-- Tallahassee

-- Tampa

About FloridaGuide.com

Launched in 1994, FloridaGuide.com is part of the Consumer Source Inc. network of sites. FloridaGuide.com provides people shopping for homes in Florida with key real estate information, including available new home communities and listings within established neighborhoods. Consumers may search among homes for sale in Florida by Lifestyle, Home Types and Resale Homes. For more information visit www.floridaguide.com.

About Consumer Source Inc.

Consumer Source, a wholly-owned subsidiary of PRIMEDIA Inc. (NYSE: PRM), is an integrated media business that provides free print and online consumer guides for the apartment, auto and home industries. Consumer Source publishes and distributes more than 39 million guides and magazines -- such as Apartment Guide(R), Auto Guide and New Home Guide -- to approximately 60,000 U.S. locations each year through its proprietary distribution network, DistribuTech. The company also owns and operates numerous leading Web sites, including Rentals.com, a comprehensive Real Estate rental site that provides single-unit and vacation rental information. For more information visit www.primedia.com.

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