The St. Joe Company (NYSE: JOE) and SecondSpace Enter Agreement to Bring Northwest Florida Lifestyle Real Estate to New Customers Around the Globe
Jacksonville, FL and Bellevue, WA (PRWEB) September 19, 2007 -- The St. Joe Company (NYSE: JOE), Florida's largest private landowner and a leading developer of lifestyle communities in Northwest Florida, and SecondSpace, Inc., a leading web-services company that operates www.LandWatch.com and www.ResortScape.com, announced today that they have signed a multi-year strategic alliance agreement to create a state-of-the-art web-based marketing and sales platform for JOE's resort and rural retreat products.
Under terms of the agreement, SecondSpace will market JOE resort properties, second homes, home sites and rural recreational retreats on its www.ResortScape.com and www.LandWatch.com websites, enabling JOE to connect with new customers from across the U.S. and around the world. JOE will also leverage SecondSpace's patent-pending Lifestyle Search and Discovery platform to match diverse customers quickly and efficiently with lifestyle properties for sale that best meet their needs.
In addition, SecondSpace will power the next generation of www.JOE.com, an online destination that will bring to life everything that JOE has to offer new buyers and existing owners.
"Our relationship with SecondSpace will help us to reach highly qualified buyers with the right set of offerings, and build relationships with them from the moment they begin their property search all the way through the experience of living, playing and working in Florida," said Peter S. Rummell, Chairman and CEO of JOE. "In turn, as we learn more about our customers, we will gain valuable insights into how to further develop real estate products that inspire them."
Marketing of JOE Properties on www.ResortScape.com and www.LandWatch.com
JOE will market second and vacation homes and home sites, along with rural recreational retreats, across SecondSpace's network of lifestyle-oriented websites. www.ResortScape.com and www.LandWatch.com currently connect a growing customer base with a broad array of lifestyle properties, allowing JOE to leverage SecondSpace's web-based customer relationship marketing platform and integrated marketing campaigns to reach highly qualified and motivated property buyers.
Market Information, Customer Segmentation and Web-Based Analytics
Through proprietary data generated through SecondSpace's patent-pending web platform - including lifestyle-based property listings, "semantic" Internet search and behavioral targeting - JOE will have access to market information previously unavailable through traditional market research or from walk-in traffic.
These analytical tools will help JOE to optimize and enhance its product development, marketing and sales activities by using aggregated market data and detailed data specific to their own properties to gather insights into customer demand, property offerings and amenities, sales and marketing trends and campaign measurement.
As the first phase in the partnership, the companies today announced that hundreds of JOE properties are available for sale on SecondSpace's ResortScape.com and LandWatch.com websites.
Northwest Florida has Something for Everyone
"With sugar-white sand beaches, year-round sunshine and the finest amenities that Northwest Florida's Gulf Coast has to offer, JOE's properties epitomize the second home lifestyle," said Anil H.P. Pereira, president and CEO of SecondSpace. "JOE's Florida has something for everyone - home sites to build your dream retirement home, cottages for a seaside family getaway, miles of beachfront, nature trails, award-winning golf courses, wide-open rural retreats and natural areas. We are thrilled with our new relationship with JOE to bring the beauty of nature in Northwest Florida to the broadest array of customers in all corners of the U.S. as well as overseas."
About JOE
The St. Joe Company (NYSE: JOE), a publicly held company based in Jacksonville, is one of Florida's largest real estate development companies. JOE is primarily engaged in real estate development and sales, with significant interests in timber. Our mission is to create places that inspire people and make JOE's Florida an even better place to live, work and play. We're no ordinary JOE.
More information about JOE can be found at www.JOE.com.
About SecondSpace, Inc.
SecondSpace, Inc. is a web platform and online services company developing a network of immersive, lifestyle-oriented web sites that enable people to make the most of the "second home" lifestyle. The company currently operates two consumer marketplaces - ResortScape.com and LandWatch.com - for people who own, or are in the market to own, vacation property, land and rural retreats. The sites are powered by SecondSpace's innovative, patent-pending Lifestyle Search & Discovery? platform. SecondSpace is led by a team of Internet veterans with backgrounds from Amazon.com, American Express, Classmates.com, IMDb, Microsoft, VeriSign, Trendwest and other leading companies. The company is based in Bellevue, WA, and is backed by Ignition Partners, LLC.
More information about SecondSpace can be found at www.SecondSpace.com.
Forward-Looking Statements
Statements in this press release that are not historical facts are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about our beliefs, plans, goals, expectations and intentions. Forward-looking statements involve risk and uncertainty, and there can be no assurance that the results described in such statements will be realized. Such statements are based on our current expectations and we undertake no obligation to publicly update or reissue any forward-looking statements. Risk factors that may cause the actual results to differ are described in this press release and in various documents JOE has filed with the U.S. Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 2006.
###
© 2007, The St. Joe Company and SecondSpace, Inc.. "St. Joe," "JOE,"
and the "Taking Flight" designare service marks of The St. Joe Company.
Related Articles:
Real Estate Investing Firm Announces Fall 2007 Ripe With Real Estate Investment Opportunities
Real Estate Investments Firm, RealNet USA, announces that although the Real Estate Investing market may look uninviting to the untrained eye, Fall 2007 presents numerous excellent Real Estate Investing opportunities. The experts at one of the top Real Estate Investing companies in America are showcasing significant investment inventory to their investors at cut-throat prices.
Watch the Pros Play Golf
You can check out a pro golf swing on video instruction tapes and on TV during golf shows and games. Checking out the golf swing of a pro can help even the amateur fine tune their own swing.
LandsofAmerica.com, LLC Continues to Partner with Leaders in Rural Real Estate to Expand Largest Rural Land Listing Network
LandsofAmerica.com, LLC continues to fill the gap in rural real estate marketing. While there are multiple marketing systems in the US, for both residential and commercial real estate, rural real estate has traditionally been left out. Over the last two years LandsofAmerica.com, LLC has quickly grown to be the largest rural land listing network in the US. The LandsofAmerica.com Network now has over 250 partner websites that help advertise the listings of the rural real estate agents that use this Network. The expansive Network along with unparalleled organic SEO and grass roots marketing has allowed LandsofAmerica.com, LLC to become the largest paid rural land listing service in the country.
Obelisk International Names Bulgaria as the Most Bullish Real Estate Investment Location for 2007
Bulgarian property is expected to achieve attractive investment returns in 2007, following the country's accession to the EU and due to factors such as an expanding tourist market and the population's growing affluence, according to analysts at Obelisk International.
Changes to California's Expungement Law May Brand for Life Those Convicted of DUI
Changes to California's expungement law will soon take away the right to expunge a criminal conviction for driving under the influence (DUI) and other driving related convictions. With more than 80 percent of employers doing criminal background checks, finding jobs may get more difficult for the approximately 150,000 people who get convicted for DUI each year. Those with DUI convictions on their record have just two months to expunge their conviction.
Lodging Search Engine Rentalo.com Offers Savings on Summer Rentals in Orlando Area
A wide variety of summer vacation rentals in the Orlando area and throughout Florida are available at Rentalo.com. Browsers and registered users can quickly find the best values in lodgings throughout the U.S., Canada, Mexico, the Caribbean, Europe, Central and South America. Orlando and Kissimmee vacation rental homes on Rentalo are ideal for families visiting Disney World, Universal Studios and Epcot Center in Florida. Rentalo's web site provides details and photos of each property plus maps and other helpful features.
8 Best Practices for Real Estate Professionals for 2008
The housing bubble has popped. Never before have home prices fallen so broadly on a national basis. Want proof, well even the usually optimistic National Association of Realtors® is predicting a decline for 2007, which will mark the first annual drop in home prices since the 1930 Great Depression era. Uncertainty rules in real estate and will most likely continue throughout 2008 and maybe even into 2009. According to the latest UCLA Anderson forecast the U.S. economy will fall perilously close to a recession in 2008.
BestCompaniesAZ, LLC Honors " Best Places to Work" in Metro Phoenix, Arizona
Interested in networking, doing business, or starting a career with one of the "best places to work" in Arizona? Visit BestCompaniesAZ.com for a complete list of 2007 Best Places to Work list winners honored for workplace excellence.
Reef Builders Online Community Grows to 12,000 Strong
Reef Builders is a global group of people who share the same passion: building and maintaining saltwater aquariums.
Best Florida Attraction - Everglades Airboat Rides
My husband retired last year, and I have always been a stay at home mom raising the kids. However, our wonderful children have since grown and are living their own lives, so my husband George and I can do what we want to now. Not that we couldn?t when our kids were growing up, but you know what I mean ? we can start having adventures again.