Real Estate Arts Chosen for Cushman & Wakefield Re-branding
NY, NY (PRWEB) September 19, 2007 -- Real Estate Arts (REA) announced today that it has been selected by Cushman & Wakefield to re-brand its investment sales division.
REA was awarded the assignment after a long and demanding selection process. This assignment is important to Cushman & Wakefield, the world's largest privately held commercial real estate services firm, because it focuses on branding C&W's offering memorandums. The offering memorandum, known in the field as the O/M, is the primary marketing tool that brokers use to introduce properties they're handling to the investment community. Michael Goodgold, president of REA said today, "We are thrilled to participate with Cushman & Wakefield on this re-branding effort and we welcome this opportunity to continue to work closely with one of the most dominant brands in real estate." Goodgold also added, "The frenzied pace of the investment sales market demands that real estate brokers start to understand branding, not only of their parent company but how a powerful brand has an impact on them at their daily operating level."
REA, a leading marketing and brand-building agency in the real estate industry, offers a range of marketing communications services -- brochures & collateral systems, advertising & stunning interactive -- to its clients. Key to its operations is the belief in the power of design to help its clients achieve strategic goals.
REA best known for introducing the offering memorandum within an elegant designed format works on the largest sales/leasing/and new identity projects from coast to coast from its offices in New York and Chicago. Expanding on his agency's viewpoint, Goodgold continued. "We believe in the power of design to give our clients' properties their unique personality. Time and again, innovative design coupled with our comprehensive depth of knowledge about real estate helps them achieve their goals."
For more information about this story or the range of services offered by REA, please contact Michael Goodgold either by e-mail mgoodgold@realestatearts.com or by phone 212-226-3300.
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