OnBoard LLC and Prudential Douglas Elliman Launch SpotIt: The first social media application built for real estate companies

NEW YORK (BusinessWire EON) August 1, 2007 -- "SpotIt is turn-key Web 2.0 for the real estate industry," said OnBoard chief executive Marc Siden. "We built it for the express purpose of empowering our real estate industry partners to become Web 2.0 compliant right now. No delays, no development time or huge capital investment." Continues Siden, "Prudential Douglas Elliman's dominant position in their market and commitment to innovation and seeking new ways for their agents to engage consumers in an entirely new way, on their own Web sites, in their own terms, with their own words is what makes them a great launch partner."

"We recognized the power of SpotIt immediately," said Dottie Herman, Prudential Douglas Elliman's president and chief executive officer. "With SpotIt, we are able to offer a richer experience to consumers researching neighborhoods that goes well beyond anything available on the Web to date. Now, someone looking at a community can not only pinpoint local amenities on a map - they can get the lowdown on which are the best from the people who actually live there."

OnBoard's continued commitment to putting its partners first continues with SpotIt by providing a rich feature set that can be used to promote agents as neighborhood experts and facilitate dialogue with consumers. SpotIt harnesses the combined power of OnBoard's industry leading content and end user communities. Content is updated by OnBoard using advanced data aggregation methodologies. A platform for "voting" on each listing allows users to determine the "best" amenities in each community in a host of categories ranging from "best pizza" to "best movie theater for kids." Users can save and display their favorite places in each neighborhood on their own SpotIt pages and share them with others. The application is delivered via an API (application programming interface) that allows real estate companies to fully brand and customize the application with no outside links.

About OnBoard LLC

OnBoard brings local information to life by transforming information on homes, communities, and schools into elegant online solutions that support informed decisions. Every day millions of people use OnBoard solutions on sites such as CNN.com, Coldwellbanker.com, Corcoran.com and hundreds of other media and real estate destinations. OnBoard is a privately held company based in lower Manhattan. Please visit OnBoard at www.onboardllc.com.

About Prudential Douglas Elliman

Prudential Douglas Elliman is New York's largest residential brokerage, with 63 offices, over 4,000 real estate agents and a network of national and international affiliates. In an independent study, Prudential Douglas Elliman, ranked #5 of all real estate companies in the nation with $11.7 billion in sales in 2006. Prudential Douglas Elliman also controls a portfolio of real estate services, including Manhattan's largest residential property manager, Douglas Elliman Property Management, as well as Prudential Douglas Elliman Title and Preferred Empire Mortgage Company. For more information on Prudential Douglas Elliman as well as expert commentary on emerging trends in the real estate industry, visit the Prudential Douglas Elliman site at www.prudentialelliman.com.

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