Sandestin Golf and Beach Resort Launches Redesigned Web Site Per Consumer Feedback Complete With User-Friendly Attributes

Destin, FL (PRWEB) July 1, 2007 -- Sandestin Golf and Beach Resort introduces a new, more easily navigable Web site with dual-purpose: www.Sandestin.com will increase online conversions while also familiarizing future guests and curious consumers with its one-of-a-kind offerings. The redesign implements feedback from consumers and online experts, as recorded in a usability study, and places an emphasis on descriptive content and photographs and efficiency.

Immediate and noteworthy changes include the incorporation of the current Sandestin Golf and Beach Resort brand campaign, In Our World; three new flash videos taken from the award-winning Sandestin video magazine and the launching of a new online booking engine. Return users will enjoy a new four-click reservation process.

The usability study revealed the need for less copy, more imagery, and ease of navigation through a single toolbar; all techniques encouraged and now implemented to give consumers a sneak peak into the unique atmosphere, various village neighborhoods, pristine beaches, famous Destin golf courses, and other offerings through first-hand accounts and true-to-life photographs.

The site also includes enhanced versions of existing features including virtual tours for each section, special packages, photo libraries and an interactive events calendar.

Coupled with Sandestin's fruitful Paid Marketing, or Pay-Per-Click (PPC) campaign, which has seen an 8 to 1 increase in return-on-investment in just nine months, the new site will bring even more productive results to the resort's online marketing initiatives.

"The new site is another example of Sandestin's ongoing efforts to provide excellent customer service to our guests, from the first click to an unforgettable stay," said Rob Babcock, vice president and general manager of Sandestin Golf and Beach Resort.

The new site, www.Sandestin.com, was completely redesigned by Brulant, Inc., a premier online solutions expert that fuses leading-edge technology with breakthrough interactive services including internet marketing and creative design.

Sandestin Golf and Beach Resort is a 2,400-acre destination resort located in Northwest Florida, between Pensacola and Panama City. A member of Beaches of South Walton - a 26-mile stretch of world-famous sugar-white sands and diverse landscape in which 40 percent of the area is protected under state parks - Sandestin invites guests to enter its world of 30 charming village neighborhoods featuring 1,800 Destin vacation rentals including condominiums, villas, town homes and a wide variety of hotel accommodations. The Florida beach resort boasts more than seven miles of beaches and pristine bayfront, four championship golf courses, 15 world-class tennis courts, 19 swimming pools, a 98-slip marina, certified children's programs, a fitness center and spa, 65,000 square feet of meeting space and a pedestrian village featuring a host of boutique shops, casual and fine dining restaurants and nightlife venues. Sandestin is part of Intrawest Hospitality Management, a world leader in operating and managing destination resorts. For more information, visit www.sandestin.com.

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