Legendary Holdings to Debut Old Guys Rule Golf Collection at the 2007 PGA Expo

San Diego, CA (PRWeb) January 21, 2007 -- Legendary Holdings, Inc., the golf industry's leader in innovative custom headwear, proudly announces their latest licensing agreement with 'Old Guys Rule.' The agreement gives Legendary Holdings the exclusive rights to develop and produce The 2007 Old Guys Rule Golf Collection which will be sold to golf facilities worldwide beginning March 2007.

Established in 1991 as the premium custom headwear brand in golf, Legendary Holdings has a reputation for providing the industry's highest quality craftsmanship, ground-breaking designs and definitive fit. Now, through The Old Guys Rule Golf Collection, Legendary will apply their experience and expertise and provide top-of-the line apparel, headwear and accessories to golf pro shops, resorts, specialty retailers and department stores. Launching January 25-28 at the 2007 PGA Show in Orlando Florida, The Old Guys Rule Golf Collection is the paradigm of 'When comfort meets substance'.

"The partnership between Legendary Holdings and Old Guys Rule is a natural fit," said Thomas Smith, self proclaimed 'Old Guy' and CEO of Legendary Holdings, Inc. "Old Guys Rule, as you would expect, is targeted to the 40 plus male Baby Boomer, which in Legendary's case, represents over 70% of the marketplace for the country club courses, resorts and specialty retailers. Even in the Champions Tour, over the past three seasons players 55 and older have won 37 percent of all the events. So to celebrate your accomplishments Legendary Holdings offers up The Old Guys Rule Golf Collection to be worn as a badge of honor for a life well spent, but not nearly over."

ABOUT LEGENDARY HOLDINGS, INC.

Legendary Holdings, Inc., cap division Legendary Headwear, located in San Diego, CA has produced top quality, trend-setting hats, caps and visors for over 20 years with domestic and offshore quick turn facilities. A leading Golf manufacturer and designer--Legendary is the "Perfect Fit™" for the sport's men's and ladies headwear lines featured at the highest rated courses, clubs and retail locations worldwide. A major OEM provider, Legendary provides unmatched programs and services for top industry brands, which adorn approximately 50% of all the active players on tour. Legendary is also largely involved in the OEM manufacturing for various fashion and lifestyle niches such as surf, action sports/athletics and street headgear. Legendary Holdings companies include: Legendary Headwear, Legendary Golf, AlphaGear, and Baja Trims. Legendary also holds licenses with Golf Digest branded headwear as well as featuring the logos of the magazine's authoritative golf course rankings as well as Old Guys Rule apparel in the green grass marketplace.

ABOUT OLD GUYS RULE

Based in Ventura, California, Old Guys Rule is a lifestyle apparel and accessories brand that embraces the essence of the 'Good Life.' Old Guys Rule is a state of mind with products featured in retailers coast-to-coast.

Old Guys Rule… You are finally taking the time to enjoy the hobbies that have long sat in the garage gathering dust -- working on your golf game, sipping a cold one, fishing trips on the lake, spending time with the family, BBQ-ing, watching your favorite game, taking the scenic route and having a leisurely morning where you determine the destiny of your day.

The kids are grown, the BBQ is hot, the lawn is mowed and the back nine is calling. Throw your clubs in the car, grab your tackle box and hit the road. Celebrate the achievements behind you and the adventure ahead! These are the 'Good Ole Days, and you are at the top of your game.

Whether at the golf course, the beach or in your own back yard -- Old Guys Rule toasts the good life.

Old Guys Rule -- Worn with pride.

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