Real Estate: Bravo to Pay Home Buyers 75% of its Commission

Sarasota, FL (PRWeb) January 5, 2007 -- Bravo Brokers, Inc., the leading next generation Real Estate firm located in Sarasota, FL, announced today the launch of its exclusive 75% Buyer Rebate Service, paying home buyers 75% of its commission at closing and making it the most economical way for anyone to buy a home or condo today.

Unlike the services offered by some online brokerages such as Redfin or Buy Side Realty, which require buyers to contact the listing agent for property showings, Bravo's exclusive 75% Buyer Rebate Service is a full service buyer agency program that includes property searches, showings by Bravo agents, contract negotiation and contract to closing coordination. Bravo backs up its service with an exclusive, unconditional 100% satisfaction guarantee: If customers are not 100% satisfied with the service they receive then Bravo will pay its entire commission to the customer.

Bravo's CEO, Thomas Heimann states, "Most home buyers do not understand that they are the ones who ultimately are paying for the buyer side commission, and that they should be able to negotiate the commission their buyer agent will receive. With Bravo's revolutionary approach to buyer representation, home buyers will now be able to receive 75% of the buyer side commission, for the most part 3% of the purchase price, without sacrificing service. Because our agents are not commissioned independent contractor agents, but rather salaried professionals, the agent's compensation is the same whether a buyer spends $200,000 or $800,000. On a $500,000 transaction the buyer's rebate would amount to $11,250 on average. If a seller or developer offers a non-cash incentive to the agent -- such as Lenar Home's recent offer of a free car to any agent who sells one their homes -- then that incentive will be passed through to the buyer. Since the buyer is the one who is ultimately paying for these incentives it only makes sense that the buyer should be the one to benefit."

Bravo agents are not responsible for business and lead generation, but instead focus 100% of their attention on working with ready & willing buyers. As a result, individual agents are able to not only service more clients, but Bravo's cost per transaction is significantly lower than that of competing firms, agents or teams.

At closing, Bravo will pay the buyer 75% of Bravo's total compensation, including 'hidden' incentives, buyer agent cash bonuses and any other cash compensation. Non-cash incentives such as cars or travel would be passed through directly to the buyer. The buyer in return agrees to utilize Bravo Title and Bravo Lending -- both at the guaranteed lowest rate. Buyers who utilize only one of Bravo's affiliated providers will still receive 2/3 of Bravo's commission, and Buyers who do not want to use any of Bravo's affiliated providers will still receive 50% of Bravo's commission.

Bravo's CEO Thomas Heimann: "I believe that the current commission and compensation structure prevalent in the real estate industry simply no longer makes sense. With the impact of technology on the real estate industry overall, the consumer has not only more access to information and more options than ever before; the cost of doing business has also come down drastically. Bravo is a technology driven customer service organization. Our focus is simply put on providing the best possible service at the lowest possible price, and to make the entire home buying experience as smooth and simple as possible."

About Bravo:

Bravo Brokers is a leading next-generation, consumer-centric real estate firm that promises to redefine the currently agent-centric real estate industry. Bravo utilizes its proprietary technology platform and business processes to drastically cut costs, which are passed on to its customers in form of special programs, rebates and other incentives. For sellers, Bravo provides full service marketing at 30% - 50% savings, as well as a $199 Flat Fee MLS solution; for buyers, Bravo offers a 75% commission rebate making this the most economical way to purchase a home.

Bravo Brokers, Inc. (formerly known as Bravo Real Estate, Inc.) was founded in 1998 by Thomas Heimann, a successful serial entrepreneur.

For more information please visit: www.BravoBrokers.com

Bravo Brokers, Inc.
235 N Orange Avenue, Suite 101
Sarasota, FL 34236

Contact: Thomas Heimann, CEO
T: 941-308-6800
F: 941-308-6801

# # #